Emirates Spent Millions to Get Its Flight Attendants on the World Cup Pitch

Emirates Spent Millions to Get Its Flight Attendants on the World Cup Pitch

The World Cup trophy is bestowed throughout he award ceremony once the 2014 FIFA World Cup Brazil Final match between FRG and Argentina at Maracana on July thirteen in First State Janeiro|Rio|city|metropolis|urban center} de Janeiro
Anyone jarred by the sight of clothed  flight attendants
distributing the hardware to the planet Cup-winning Germans most likely ne'er realised however central sports has become to the promoting strategy of Emirates Airline. From racing to cricket to professional court game, Emirates has spent lavishly on changing into one among the world’s biggest sponsors of sports.

Spending on soccer—with the world spectacle that's the FIFA World Cup each four years—dwarfs all alternative sports. The Dubai-based airline sponsors a half-dozen European clubs, as well as Arsenal, AC Milan, and Real Madrid. “Emirates has arguably become one among the foremost distinguished brands at intervals soccer,” the corporate says. The airline flies to all or any however ten of the thirty two countries within the World Cup.

Emirates spent regarding $100 million over the past four years to be one among FIFA’s six prime “partners,” a well-situated cluster that enclosed Adidas (ADS:GR), Coca-Cola (KO), Hyundai Motor (005380:KS) / Kia Motors (000270:KS), Sony (SNE), and Visa (V), in step with Associate in Nursing estimate from London-based complete Finance, that works with company marketers. “They have created a really strategic investment, and that they area unit reasonably established  within the games,” says Dave Chattaway, a sports valuation analyst with complete Finance. “And seeing them last night … you'll actually say they're a world name.”